Rejection Sensitivity has been defined as “the disposition to anxiously expect, readily perceive, and overreact to rejection”. It can lead individuals to spiral into a vicious cycle of aggressive or withdrawn behaviors, ultimately leading to the emergence of serious mental health problems like depression.
The unique design challenge of ScrollQuest 2.0 was to create a more engaging and distinctive rejection experience than the widely-used, standardized task to assess rejection and isolation: Cyberball.
Pre/post game interviews, in game analytics and proctored observations provide the research institute with measures of behavioural and emotional responses to the rejection episodes, responses that are not assessed in Cyberball.
Andrew Hair - AKQA